@font-face{font-family:"Inter";src:url(/assets/fonts/inter-400.woff) format("woff");font-weight:400;font-display:swap}
@font-face{font-family:"Inter";src:url(/assets/fonts/inter-600.woff) format("woff");font-weight:600;font-display:swap}
@font-face{font-family:"Inter Display";src:url(/assets/fonts/inter-display-700.woff) format("woff");font-weight:700;font-display:swap}
@font-face{font-family:"Inter Display";src:url(/assets/fonts/inter-display-900.woff) format("woff");font-weight:900;font-display:swap}

:root{
  --paper:#f5f3f8;
  --mist:#e9e4f0;
  --lilac:#cbbfdb;
  --plum:#4a3a63;
  --night:#1c1627;
  --ink:#16131c;
  --ink-2:#4b4556;
  --ink-3:#7a7386;
  --white:#fff;
  --ok:#2f7a4b;
  --display:"Inter Display","Inter",system-ui,sans-serif;
  --body:"Inter",system-ui,-apple-system,"Segoe UI",sans-serif;
  --wrap:1180px;
  --gut:clamp(16px,4vw,40px);
  --r-sm:10px;--r-md:18px;--r-lg:28px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{font-family:var(--body);font-size:17px;line-height:1.6;color:var(--ink);background:var(--paper);-webkit-font-smoothing:antialiased;overflow-x:hidden}
img{display:block;max-width:100%;height:auto}
a{color:inherit}
button{font:inherit;cursor:pointer}
:focus-visible{outline:3px solid var(--plum);outline-offset:3px;border-radius:6px}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 var(--gut)}
.skip{position:absolute;left:-999px}.skip:focus{left:16px;top:16px;z-index:99;background:var(--white);padding:10px 14px}

/* type */
h1,h2,h3{font-family:var(--display);font-weight:900;letter-spacing:-.02em;line-height:1.02;color:var(--ink)}
h1{font-size:clamp(40px,6.4vw,84px)}
h2{font-size:clamp(32px,4.4vw,56px)}
h3{font-size:clamp(21px,2vw,26px);font-weight:700;letter-spacing:-.01em;line-height:1.15}
.lead{font-size:clamp(18px,1.6vw,21px);color:var(--ink-2);max-width:34em}
.muted{color:var(--ink-3)}
p+p{margin-top:.8em}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:10px;border:0;border-radius:999px;padding:16px 26px;font-weight:600;font-size:17px;text-decoration:none;transition:transform .15s ease,background .2s ease}
.btn:active{transform:scale(.98)}
.btn-main{background:var(--plum);color:var(--white)}
.btn-main:hover{background:var(--night)}
.btn-line{background:transparent;color:var(--ink);box-shadow:inset 0 0 0 1.5px var(--ink)}
.btn-line:hover{background:var(--white)}
.btn svg{width:20px;height:20px;flex:none}

/* header */
.top{position:sticky;top:0;z-index:50;background:rgba(245,243,248,.86);backdrop-filter:saturate(1.4) blur(12px);-webkit-backdrop-filter:saturate(1.4) blur(12px);border-bottom:1px solid rgba(22,19,28,.07)}
.top .wrap{display:flex;align-items:center;gap:28px;height:68px}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none}
.brand img{width:34px;height:34px}
.brand b{font-family:var(--display);font-weight:900;font-size:19px;letter-spacing:.14em}
.brand-t{display:flex;flex-direction:column;line-height:1}
.brand-t small{margin-top:4px;font-size:11px;font-weight:600;letter-spacing:.02em;color:var(--ink-2);white-space:nowrap}
.brand-t small br{display:none}
@media(max-width:480px){.brand{gap:8px}.brand-t small{font-size:10px;line-height:1.2;margin-top:3px}.brand-t small br{display:inline}}
@media(max-width:340px){.brand-t small{display:none}}
.nav{display:flex;gap:24px;margin-left:auto}
.nav a{text-decoration:none;font-size:15px;color:var(--ink-2)}
.nav a:hover,.nav a[aria-current]{color:var(--ink)}
.top .btn{padding:11px 18px;font-size:15px}
.burger{display:none}
@media(max-width:860px){
  .top .wrap{gap:12px}
  .top .btn{margin-left:auto}
  .burger{display:grid;place-items:center;width:44px;height:44px;border:0;border-radius:12px;background:var(--mist);cursor:pointer;padding:0}
  .burger span,.burger span::before,.burger span::after{display:block;width:18px;height:2px;border-radius:2px;background:var(--ink);transition:transform .2s,opacity .2s}
  .burger span{position:relative}
  .burger span::before,.burger span::after{content:"";position:absolute;left:0}
  .burger span::before{top:-6px}.burger span::after{top:6px}
  .top.open .burger span{background:transparent}
  .top.open .burger span::before{transform:translateY(6px) rotate(45deg)}
  .top.open .burger span::after{transform:translateY(-6px) rotate(-45deg)}
  .nav{display:none;position:absolute;top:68px;left:0;right:0;flex-direction:column;gap:0;margin:0;padding:8px 16px 16px;background:var(--paper);border-bottom:1px solid rgba(22,19,28,.08);box-shadow:0 18px 30px rgba(22,19,28,.08)}
  .top.open .nav{display:flex}
  .nav a{padding:14px 4px;font-size:17px;border-bottom:1px solid rgba(22,19,28,.06)}
  .nav a:last-child{border-bottom:0}
}

/* ---------- HERO: the card that becomes a sale ---------- */
.hero{position:relative;height:300vh;background:linear-gradient(180deg,var(--paper) 0%,var(--mist) 100%)}
.hero-stick{position:sticky;top:68px;height:calc(100vh - 68px);min-height:600px;display:flex;align-items:center;overflow:hidden}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:48px;align-items:center;width:100%}
.hero h1 span{display:block}
.hero .lead{margin-top:24px}
.hero-cta{display:flex;flex-wrap:wrap;gap:12px;margin-top:32px}
.hero-facts{display:flex;gap:28px;margin-top:36px;font-size:15px;color:var(--ink-2)}
.hero-facts b{display:block;font-family:var(--display);font-size:26px;font-weight:900;color:var(--ink);line-height:1.1}

.phone{position:relative;justify-self:center;width:min(360px,80vw);aspect-ratio:9/18.5;background:var(--ink);border-radius:46px;padding:12px;box-shadow:0 40px 80px -20px rgba(28,22,39,.45)}
.screen{position:relative;height:100%;background:#f2f1f5;border-radius:36px;overflow:hidden;padding:46px 12px 12px}
.search{height:38px;border-radius:12px;background:var(--white);display:flex;align-items:center;gap:8px;padding:0 12px;font-size:13px;color:var(--ink-3);box-shadow:0 1px 0 rgba(0,0,0,.04)}
.search svg{width:16px;height:16px}
.feed{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-top:12px}
.tile{background:var(--white);border-radius:12px;padding:6px 6px 10px}
.tile .ph{aspect-ratio:3/4;border-radius:8px;background:linear-gradient(160deg,#e4e1ea,#d6d2de)}
.tile .ln{height:7px;border-radius:4px;background:#e2dfe8;margin:8px 4px 0}
.tile .ln.p{width:46%;height:10px;background:#cfc9d9}
.tile.me .ph{position:relative;overflow:hidden;background:none}
.tile.me img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.tile.me .after{clip-path:inset(0 0 calc(100% * (1 - var(--p,0))) 0)}
.tile.me{position:relative;z-index:2;outline:2px solid transparent;transition:outline-color .3s;transform-origin:85% 15%;transform:scale(calc(1 + var(--lift,0) * .62)) translate(calc(var(--lift,0) * -22%),calc(var(--lift,0) * 18%));box-shadow:0 calc(var(--lift,0) * 30px) calc(var(--lift,0) * 50px) -12px rgba(28,22,39,.5)}
.tile.me.on{outline-color:var(--plum)}
.notes{position:absolute;inset:0;pointer-events:none;z-index:5}
.note{position:absolute;max-width:210px;background:var(--white);border-radius:14px;padding:10px 14px;font-size:14px;line-height:1.35;box-shadow:0 14px 32px -10px rgba(28,22,39,.35);opacity:0;transform:translateY(10px);transition:opacity .35s ease,transform .35s ease}
.note b{display:block;font-size:13px;color:var(--plum)}
.note.on{opacity:1;transform:none}
.note.n1{left:-150px;top:16%}
.note.n2{right:-150px;top:34%}
.note.n3{right:-150px;top:60%}
.scroll-hint{position:absolute;left:50%;bottom:22px;transform:translateX(-50%);font-size:13px;color:var(--ink-3)}
@media(max-width:960px){
  .hero{height:auto}
  .hero-stick{position:relative;top:0;height:auto;min-height:0;padding:56px 0 72px}
  .hero-grid{grid-template-columns:1fr;gap:48px}
  .phone{width:min(320px,72vw)}
  .note{max-width:min(150px,36vw);padding:7px 10px;font-size:11.5px;line-height:1.28;border-radius:11px}
  .note b{font-size:11.5px;margin-bottom:1px}
  .note::after{content:"";position:absolute;width:10px;height:10px;background:var(--white);transform:rotate(45deg);border-radius:2px}
  .note.n1{left:-12vw;top:23%}
  .note.n2{left:-12vw;top:41%}
  .note.n1::after,.note.n2::after{right:-4px;top:calc(50% - 5px)}
  .note.n3{right:-10vw;top:69%}
  .note.n3::after{left:26px;top:-4px}
  .tile.me{transform:scale(calc(1 + var(--lift,0) * .35)) translate(calc(var(--lift,0) * -14%),calc(var(--lift,0) * 10%))}
  .hero-facts{gap:18px}.hero-facts b{font-size:21px;white-space:nowrap}
  .scroll-hint{display:none}
}
@media(prefers-reduced-motion:reduce){
  .hero{height:auto}.hero-stick{position:relative;height:auto;padding:64px 0}
  .tile.me .after{clip-path:none}.note{opacity:1;transform:none;transition:none}
  html{scroll-behavior:auto}
}

/* sections */
section.blk{padding:clamp(72px,10vw,128px) 0}
.blk-head{display:grid;grid-template-columns:1fr 1fr;gap:32px;align-items:end;margin-bottom:48px}
.blk-head .lead{justify-self:end}
@media(max-width:860px){.blk-head{grid-template-columns:1fr}.blk-head .lead{justify-self:start}}

/* services: rows, not cards */
.svc{border-top:1.5px solid var(--ink)}
.svc-row{display:grid;grid-template-columns:1.1fr 1.4fr auto;gap:32px;align-items:center;padding:30px 0;border-bottom:1px solid rgba(22,19,28,.14);text-decoration:none}
.svc-row p{color:var(--ink-2);font-size:16px}
.svc-row .price{font-family:var(--display);font-weight:700;font-size:20px;white-space:nowrap}
.svc-row:hover h3{color:var(--plum)}
.svc-row .soon{font-size:13px;color:var(--ink-3);font-weight:600}
@media(max-width:760px){.svc-row{grid-template-columns:1fr;gap:8px}}

/* works */
.works{background:var(--night);color:var(--white)}
.works h2,.works h3{color:var(--white)}
.works .lead{color:#c9c0d7}
.strip{display:flex;gap:18px;overflow-x:auto;scroll-snap-type:x mandatory;padding:4px var(--gut) 24px;margin:0 calc(var(--gut) * -1);scrollbar-width:thin}
.strip figure{flex:0 0 clamp(220px,26vw,300px);scroll-snap-align:start}
.strip img{border-radius:var(--r-md);aspect-ratio:3/4;object-fit:cover;width:100%;background:#2a2238}
.strip figcaption{margin-top:10px;font-size:14px;color:#b9afc8}
.strip figcaption b{display:block;color:var(--white);font-weight:600}

/* process */
.steps{list-style:none;display:grid;grid-template-columns:repeat(5,1fr);gap:20px;counter-reset:s}
.step{counter-increment:s;padding-top:20px;border-top:1.5px solid var(--ink)}
.step::before{content:counter(s);font-family:var(--display);font-weight:900;font-size:40px;line-height:1;color:var(--lilac);display:block;margin-bottom:14px}
.step p{font-size:15px;color:var(--ink-2);margin-top:6px}
@media(max-width:960px){.steps{grid-template-columns:1fr 1fr}}
@media(max-width:560px){.steps{grid-template-columns:1fr}}

/* about */
.about{display:grid;grid-template-columns:.9fr 1.1fr;gap:56px;align-items:center}
.about img{border-radius:var(--r-lg);aspect-ratio:1;object-fit:cover}
.about ul{list-style:none;margin-top:24px}
.about li{padding:12px 0;border-bottom:1px solid rgba(22,19,28,.12)}
@media(max-width:860px){.about{grid-template-columns:1fr}}

/* faq */
.faq{max-width:820px}
.faq details{border-bottom:1px solid rgba(22,19,28,.14)}
.faq summary{list-style:none;cursor:pointer;padding:22px 40px 22px 0;font-weight:600;font-size:18px;position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"";position:absolute;right:6px;top:50%;width:12px;height:12px;border-right:2px solid var(--ink);border-bottom:2px solid var(--ink);transform:translateY(-70%) rotate(45deg);transition:transform .2s}
.faq details[open] summary::after{transform:translateY(-30%) rotate(-135deg)}
.faq details p{padding:0 0 22px;color:var(--ink-2);max-width:62ch}

/* final cta */
.final{background:var(--plum);color:var(--white);border-radius:var(--r-lg);padding:clamp(36px,6vw,72px);display:grid;grid-template-columns:1.3fr auto;gap:32px;align-items:center}
.final h2{color:var(--white)}
.final p{color:#e3dcee;margin-top:14px;max-width:34em}
.final .btn-main{background:var(--white);color:var(--ink)}
.final .btn-main:hover{background:var(--mist)}
@media(max-width:760px){.final{grid-template-columns:1fr}}

/* footer */
.foot{padding:48px 0 64px;font-size:14px;color:var(--ink-3)}
.foot .wrap{display:flex;flex-wrap:wrap;gap:16px 32px;justify-content:space-between}
.foot a{text-decoration:none}.foot a:hover{color:var(--ink)}
.foot-contacts{flex-basis:100%;color:var(--ink-2)}
.foot-contacts a{color:var(--ink);text-decoration:underline;text-underline-offset:3px}

/* кнопка + запасные контакты (ВК, почта) */
.cta-act{display:flex;flex-direction:column;align-items:flex-start;gap:12px}
.alt-contact{font-size:14px;color:var(--ink-3)}
.alt-contact a{color:inherit;text-underline-offset:3px}
.alt-contact a:hover{color:var(--ink)}
.final .alt-contact{color:#e3dcee}
.plan .alt-contact{margin-top:12px;text-align:center;font-size:13px}
.calc-out .alt-contact{color:rgba(255,255,255,.7);font-size:13px}
.calc-out .alt-contact a:hover{color:var(--white)}
.final .alt-contact a:hover{color:var(--white)}

/* ---------- /kartochki ---------- */
.page-hero{padding:clamp(56px,8vw,96px) 0 clamp(40px,6vw,64px)}
.page-hero .lead{margin-top:22px}
.crumbs{font-size:14px;color:var(--ink-3);margin-bottom:22px}
.crumbs a{text-decoration:none}

.ba-wrap{display:grid;grid-template-columns:1fr 1fr;gap:28px}
@media(max-width:860px){.ba-wrap{grid-template-columns:1fr}}
.ba{position:relative;aspect-ratio:3/4;border-radius:var(--r-md);overflow:hidden;user-select:none;touch-action:pan-y;background:var(--mist)}
.ba img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.ba .ba-after{clip-path:inset(0 0 0 var(--x,50%))}
.ba-handle{position:absolute;top:0;bottom:0;left:var(--x,50%);width:2px;background:var(--white);transform:translateX(-1px)}
.ba-handle::after{content:"";position:absolute;top:50%;left:50%;width:44px;height:44px;margin:-22px 0 0 -22px;border-radius:50%;background:var(--white);box-shadow:0 6px 18px rgba(0,0,0,.25)}
.ba input{position:absolute;inset:0;width:100%;height:100%;opacity:0;cursor:ew-resize;margin:0}
.ba-tag{position:absolute;top:14px;padding:6px 12px;border-radius:999px;font-size:13px;font-weight:600;background:rgba(22,19,28,.72);color:var(--white)}
.ba-tag.l{left:14px}.ba-tag.r{right:14px;background:var(--plum)}
.ba-cap{margin-top:12px;font-size:14px;color:var(--ink-3)}

.funnel{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border-top:1.5px solid var(--ink)}
.funnel div{padding:26px 24px 26px 0;border-bottom:1px solid rgba(22,19,28,.14)}
.funnel b{display:block;font-family:var(--display);font-weight:700;font-size:20px;margin-bottom:6px}
.funnel p{color:var(--ink-2);font-size:15px}
@media(max-width:860px){.funnel{grid-template-columns:1fr 1fr}}
@media(max-width:560px){.funnel{grid-template-columns:1fr}}

/* calculator */
.calc{display:grid;grid-template-columns:1.25fr .75fr;gap:0;background:var(--white);border-radius:var(--r-lg);overflow:hidden;box-shadow:0 30px 60px -30px rgba(28,22,39,.3)}
.calc-in{padding:clamp(24px,4vw,44px);display:grid;gap:26px}
.calc-out{background:var(--night);color:var(--white);padding:clamp(24px,4vw,44px);display:flex;flex-direction:column;gap:18px}
.field label,.field legend{display:block;font-weight:600;margin-bottom:10px}
fieldset.field{border:0;min-width:0}
.seg{display:flex;flex-wrap:wrap;gap:8px}
.seg input{position:absolute;opacity:0}
.seg label{margin:0;padding:10px 16px;border-radius:999px;box-shadow:inset 0 0 0 1.5px var(--lilac);font-weight:500;cursor:pointer}
.seg input:checked+label{background:var(--plum);color:var(--white);box-shadow:none}
.seg input:focus-visible+label{outline:3px solid var(--plum);outline-offset:2px}
.range{display:flex;align-items:center;gap:16px}
.range input{flex:1;accent-color:var(--plum)}
.range output{font-family:var(--display);font-weight:900;font-size:26px;min-width:2ch;text-align:right}
.checks{display:grid;gap:10px}
.checks label{display:flex;gap:12px;align-items:flex-start;font-weight:400;margin:0;cursor:pointer}
.checks input{margin-top:5px;width:18px;height:18px;accent-color:var(--plum);flex:none}
.checks small{color:var(--ink-3)}
.sum-label{font-size:15px;color:#c9c0d7}
.sum{font-family:var(--display);font-weight:900;font-size:clamp(40px,5vw,58px);line-height:1}
.per{font-size:15px;color:#c9c0d7}
.disc{font-size:15px;color:#b8e6c6;min-height:1.4em}
.calc-out .btn-main{background:var(--white);color:var(--ink);justify-content:center;margin-top:auto}
.calc-out .btn-line{color:var(--white);box-shadow:inset 0 0 0 1.5px rgba(255,255,255,.4);justify-content:center}
.calc-note{font-size:13px;color:#9d93ad}
@media(max-width:860px){.calc{grid-template-columns:1fr}}

.audit{display:grid;grid-template-columns:1fr auto;gap:28px;align-items:center;padding:clamp(28px,5vw,48px);border-radius:var(--r-lg);box-shadow:inset 0 0 0 1.5px var(--ink)}
.audit p{color:var(--ink-2);margin-top:12px;max-width:40em}
@media(max-width:760px){.audit{grid-template-columns:1fr}}

.toast{position:fixed;left:50%;bottom:24px;transform:translate(-50%,20px);background:var(--ink);color:var(--white);padding:12px 18px;border-radius:12px;font-size:15px;opacity:0;transition:.25s;pointer-events:none;z-index:60}
.toast.on{opacity:1;transform:translate(-50%,0)}

/* Кнопка «наверх» */
.to-top{position:fixed;right:18px;bottom:22px;z-index:60;width:46px;height:46px;border:0;border-radius:50%;background:var(--plum);color:var(--white);display:grid;place-items:center;cursor:pointer;box-shadow:0 10px 24px -8px rgba(28,22,39,.55);opacity:0;transform:translateY(12px);pointer-events:none;transition:opacity .25s,transform .25s}
.to-top.on{opacity:1;transform:none;pointer-events:auto}
.to-top:hover{background:var(--night)}
.to-top svg{width:20px;height:20px}
@media(max-width:860px){.to-top{right:14px;bottom:16px;width:44px;height:44px}}
.foot-links{display:flex;flex-wrap:wrap;align-items:center;gap:8px 14px}
.foot-links .dot{color:var(--lilac)}

/* Пакеты лендингов */
.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;align-items:stretch}
.plan{position:relative;display:flex;flex-direction:column;padding:32px 28px;border-radius:var(--r-lg);background:var(--white);box-shadow:inset 0 0 0 1px rgba(22,19,28,.1)}
.plan.best{box-shadow:inset 0 0 0 2px var(--plum),0 24px 48px -24px rgba(74,58,99,.45)}
.plan-tag{position:absolute;top:-13px;left:28px;padding:5px 12px;border-radius:999px;background:var(--plum);color:var(--white);font-size:12px;font-weight:600}
.plan h3{font-size:22px}
.plan-for{margin-top:6px;color:var(--ink-3);font-size:15px}
.plan-price{margin-top:20px;font-family:var(--display);font-weight:900;font-size:36px;line-height:1}
.plan ul{list-style:none;margin:24px 0 28px;padding:0;display:grid;gap:10px;flex:1}
.plan li{position:relative;padding-left:24px;font-size:15px;color:var(--ink-2)}
.plan li::before{content:"";position:absolute;left:2px;top:.45em;width:12px;height:7px;border-left:2px solid var(--plum);border-bottom:2px solid var(--plum);transform:rotate(-45deg)}
.plan .btn{justify-content:center;text-align:center}
@media(max-width:860px){.plans{grid-template-columns:1fr;gap:28px}}
.search{white-space:nowrap;overflow:hidden}
@media(max-width:375px){.note{max-width:38vw;font-size:11px}.note b{font-size:11px}.search{font-size:12px}}

/* Лендинги: первый экран с макетом сайта */
.lp-grid{display:grid;grid-template-columns:1.02fr .98fr;gap:56px;align-items:center}
.lp-visual{position:relative;padding:28px 18px 44px}
.bw{border-radius:18px;background:var(--white);box-shadow:0 40px 80px -28px rgba(28,22,39,.42),0 0 0 1px rgba(22,19,28,.06);overflow:hidden;transform:perspective(1400px) rotateY(-7deg) rotateX(3deg);transform-origin:left center}
.bw-bar{display:flex;align-items:center;gap:6px;padding:11px 14px;background:#ece9f1}
.bw-bar i{width:10px;height:10px;border-radius:50%;background:#d3cddc}
.bw-bar span{margin-left:12px;flex:1;max-width:240px;padding:4px 12px;border-radius:8px;background:var(--white);font-size:11px;color:var(--ink-3)}
.bw-page{padding:16px 20px 22px;background:linear-gradient(180deg,#fbf7f2,#f3ece3)}
.bw-nav{display:flex;align-items:center;gap:12px;font-size:12px}
.bw-nav b{font-family:var(--display);font-size:15px;margin-right:auto;color:#3b2a1f}
.bw-nav span{width:38px;height:6px;border-radius:3px;background:#dccfc1}
.bw-nav em{font-style:normal;font-weight:600;font-size:11px;padding:6px 12px;border-radius:999px;background:#3b2a1f;color:#fff}
.bw-hero{display:grid;grid-template-columns:1.2fr .8fr;gap:14px;align-items:center;margin-top:22px}
.bw-h{font-family:var(--display);font-weight:900;font-size:clamp(20px,2.3vw,30px);line-height:1.02;color:#2a1d14;letter-spacing:-.02em}
.bw-t{margin-top:10px;font-size:12px;line-height:1.4;color:#7a6556}
.bw-btn{display:inline-block;margin-top:14px;padding:9px 16px;border-radius:999px;background:#c8642c;color:#fff;font-size:12px;font-weight:600}
.bw-cup{aspect-ratio:1;border-radius:22px;background:radial-gradient(circle at 50% 38%,#7a4a2c 0 22%,#e9d8c6 23% 31%,transparent 32%),radial-gradient(circle at 50% 60%,#fff 0 40%,transparent 41%),linear-gradient(150deg,#e7b48a,#c8642c)}
.bw-row{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin-top:20px}
.bw-row span{height:46px;border-radius:12px;background:#fff;box-shadow:0 1px 0 rgba(0,0,0,.04)}
.pop{position:absolute;display:flex;align-items:center;gap:10px;padding:11px 14px;border-radius:16px;background:var(--white);box-shadow:0 18px 36px -12px rgba(28,22,39,.38);font-size:12.5px;line-height:1.3;color:var(--ink-2);animation:pop-in .6s cubic-bezier(.2,.8,.2,1) both}
.pop b{display:block;font-size:13px;color:var(--ink)}
.pop-ic{flex:none;width:30px;height:30px;border-radius:50%;display:grid;place-items:center}
.pop-ic.tg{background:#2aabee}
.pop-ic.tg::before{content:"";width:12px;height:10px;background:#fff;clip-path:polygon(0 45%,100% 0,78% 100%,45% 70%)}
.pop-ic.ok{background:#3aa66a}
.pop-ic.ok::before{content:"";width:11px;height:6px;border-left:2.5px solid #fff;border-bottom:2.5px solid #fff;transform:rotate(-45deg) translate(1px,-1px)}
.pop-a{left:-6px;bottom:6px;animation-delay:.5s}
.pop-b{right:-4px;top:2px;animation-delay:1.1s}
.pop-c{right:10px;bottom:-6px;flex-direction:column;align-items:flex-start;gap:4px;color:var(--plum);animation-delay:1.7s}
.pop-c svg{width:110px;height:30px}
@keyframes pop-in{from{opacity:0;transform:translateY(14px) scale(.96)}to{opacity:1;transform:none}}
@media(max-width:960px){
  .lp-grid{grid-template-columns:1fr;gap:28px}
  .lp-visual{padding:18px 4px 40px}
  .bw{transform:none}
  .pop{font-size:11.5px;padding:9px 11px}
  .pop b{font-size:12px}
  .pop-a{left:-4px;bottom:0}
  .pop-b{right:-4px;top:0}
  .pop-c{display:none}
}
@media(prefers-reduced-motion:reduce){.pop{animation:none}}
/* Блок «Что входит» на лендингах — карточками */
.lp-inside{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.lp-inside div{padding:26px 24px;border-radius:var(--r-md);background:var(--white);box-shadow:inset 0 0 0 1px rgba(22,19,28,.08)}
.lp-inside em{display:inline-grid;place-items:center;width:34px;height:34px;border-radius:10px;background:var(--mist);color:var(--plum);font-style:normal;font-weight:700;font-size:14px;margin-bottom:16px}
.lp-inside b{display:block;font-family:var(--display);font-weight:700;font-size:19px;margin-bottom:8px}
.lp-inside p{color:var(--ink-2);font-size:15px;line-height:1.5}
@media(max-width:860px){.lp-inside{grid-template-columns:1fr 1fr}}
@media(max-width:560px){.lp-inside{grid-template-columns:1fr}}

/* Текстовые страницы */
.prose{max-width:760px}
.prose h2{font-size:clamp(22px,2.4vw,28px);margin:40px 0 12px}
.prose h2:first-child{margin-top:0}
.prose p,.prose li{color:var(--ink-2);font-size:16.5px;line-height:1.65}
.prose p+p{margin-top:12px}
.prose ul{margin:8px 0 0;padding-left:22px;display:grid;gap:8px}
.prose a{color:var(--plum)}
.linkish{border:0;background:none;padding:0;font:inherit;color:inherit;cursor:pointer}
.linkish:hover{color:var(--ink)}

/* Плашка cookie */
.cookie{position:fixed;left:16px;bottom:16px;z-index:70;max-width:440px;padding:18px 20px;border-radius:var(--r-md);background:var(--white);box-shadow:0 24px 50px -16px rgba(28,22,39,.4),0 0 0 1px rgba(22,19,28,.06);opacity:0;transform:translateY(16px);pointer-events:none;transition:opacity .3s,transform .3s}
.cookie.on{opacity:1;transform:none;pointer-events:auto}
.cookie p{font-size:14px;line-height:1.5;color:var(--ink-2)}
.cookie a{color:var(--plum)}
.cookie-btns{display:flex;gap:10px;margin-top:14px}
.cookie .btn{padding:10px 18px;font-size:14px}
@media(max-width:560px){.cookie{left:10px;right:10px;bottom:10px;max-width:none}}
.prose ul+p{margin-top:12px}

/* Страница цен */
.price-jump{display:flex;flex-wrap:wrap;gap:10px;margin-top:28px}
.price-jump a{padding:10px 18px;border-radius:999px;background:var(--white);box-shadow:inset 0 0 0 1px rgba(22,19,28,.12);text-decoration:none;font-size:15px;font-weight:600;color:var(--ink)}
.price-jump a:hover{box-shadow:inset 0 0 0 1.5px var(--plum);color:var(--plum)}
.price-more{margin-top:22px;font-size:15px;color:var(--ink-2)}
.price-more a{color:var(--plum);font-weight:600}
.price-list{border-top:1.5px solid var(--ink)}
.price-list>div{display:flex;justify-content:space-between;align-items:center;gap:24px;padding:22px 0;border-bottom:1px solid rgba(22,19,28,.14)}
.price-list b{display:block;font-family:var(--display);font-weight:700;font-size:19px;color:var(--ink);margin-bottom:4px}
.price-list span{color:var(--ink-2);font-size:15px}
.price-list em{flex:none;font-style:normal;font-family:var(--display);font-weight:900;font-size:22px;color:var(--ink);white-space:nowrap}
.price-list .price-good em{color:#2f8a57}
.faq p a{color:var(--plum)}
html{scroll-padding-top:84px}

/* примеры сайтов */
.sites{display:grid;grid-template-columns:1fr 1fr;gap:22px}
.site{display:flex;flex-direction:column;text-decoration:none;color:var(--ink);background:var(--white);border-radius:var(--r-md);padding:12px 12px 24px;box-shadow:inset 0 0 0 1px rgba(22,19,28,.08);transition:transform .25s,box-shadow .25s}


.site-tag{align-self:flex-start;margin:0 12px 10px;padding:6px 10px;border-radius:999px;background:var(--mist);color:var(--plum);font-size:13px;font-weight:600}
.site b{margin:0 12px;font-family:var(--display);font-weight:700;font-size:21px;line-height:1.2}

.site-txt{margin:8px 12px 0;color:var(--ink-2);font-size:15px;line-height:1.5}
@media(max-width:760px){.sites{grid-template-columns:1fr}}
.sites-h{display:flex;flex-wrap:wrap;align-items:baseline;gap:8px 18px;margin:64px 0 24px;font-size:clamp(26px,3vw,36px)}
.sites-h a{font-family:inherit;font-size:16px;font-weight:600;letter-spacing:0;color:var(--plum)}
.works .sites-h a{color:#cbbcf0}

/* карусель примеров */
.site-car{position:relative;border-radius:12px;overflow:hidden;background:var(--mist);touch-action:pan-y}
.site-car>img{display:block;width:100%;height:auto;aspect-ratio:3/2;object-fit:cover;transition:opacity .2s}
.site-car>img.fade{opacity:.25}
.car-p,.car-n{position:absolute;top:50%;width:42px;height:42px;margin-top:-21px;border:0;border-radius:50%;background:rgba(255,255,255,.92);color:var(--ink);font-size:26px;line-height:1;cursor:pointer;box-shadow:0 6px 18px rgba(22,19,28,.25);transition:transform .2s}
.car-p{left:10px}.car-n{right:10px}
.car-p:hover,.car-n:hover{transform:scale(1.08)}
.car-zoom{position:absolute;right:10px;bottom:10px;padding:7px 11px;border:0;border-radius:999px;background:rgba(22,19,28,.72);color:#fff;font-size:12px;font-weight:600;cursor:zoom-in}
.car-count{position:absolute;left:10px;bottom:10px;padding:6px 10px;border-radius:999px;background:rgba(22,19,28,.72);color:#fff;font-size:12px;font-weight:600}
.site-thumbs{display:grid;grid-template-columns:repeat(4,1fr);gap:8px;margin:10px 0 18px}
.site-thumbs button{padding:0;border:2px solid transparent;border-radius:8px;overflow:hidden;background:var(--mist);cursor:pointer;opacity:.6;transition:opacity .2s,border-color .2s}
.site-thumbs button:hover{opacity:1}
.site-thumbs button.on{opacity:1;border-color:var(--plum)}
.site-thumbs img{display:block;width:100%;height:auto;aspect-ratio:3/2;object-fit:cover}
.lb{position:fixed;inset:0;z-index:200;background:rgba(14,11,20,.92);display:flex;align-items:center;justify-content:center;padding:56px 64px}
.lb[hidden]{display:none}
.lb img{max-width:100%;max-height:100%;border-radius:10px;box-shadow:0 30px 80px rgba(0,0,0,.5)}
.lb button{position:absolute;border:0;background:rgba(255,255,255,.12);color:#fff;width:48px;height:48px;border-radius:50%;font-size:24px;line-height:1;cursor:pointer}
.lb button:hover{background:rgba(255,255,255,.25)}
.lb-x{top:14px;right:14px}.lb-p{left:10px;top:50%;margin-top:-24px}.lb-n{right:10px;top:50%;margin-top:-24px}
.lb-c{position:absolute;bottom:16px;left:0;right:0;text-align:center;color:#d8d2e4;font-size:14px}
@media(max-width:600px){.lb{padding:60px 8px}.lb-p,.lb-n{top:auto;bottom:40px;margin:0}.lb-p{left:calc(50% - 60px)}.lb-n{right:calc(50% - 60px)}.lb-c{bottom:96px}}
@media(max-width:600px){.car-p,.car-n{width:34px;height:34px;margin-top:-17px;font-size:20px;background:rgba(255,255,255,.85)}.car-p{left:6px}.car-n{right:6px}.car-zoom,.car-count{font-size:11px;padding:5px 9px}}
@media(max-width:400px){.top .btn{padding:10px 13px;font-size:14px}}
@media(max-width:370px){.brand{gap:6px}.brand img{width:30px;height:30px}.brand b{font-size:17px}.top .btn{padding:9px 11px}}